It’s hard to believe that Facebook will be ten years old this February and yet social media still seems new to many of us. Brands are struggling as much as they ever have done to understand what to do with it, and which networks actually have any real value. I noticed a number of social challenges that brands faced in 2013 but probably the two most common questions I got asked were:
- Which social networks should I focus on?
- How much of my time and resources should I allocate to each one?
The answers to these questions are not as complicated as people often think, but neither is there correct answer to either of them. Read more...